Avenue were approached by entrepreneurial business charity Bathtub 2 Boardroom. We were asked to look at their young but perhaps underdeveloped corporate identity.

There was a need to give it a more refined and professional graphical presence, while maintaining the sense of fun and energy that’s a common characteristic of the young companies B2B encourage.

The initial stages involved getting a lot of fun thoughts down on paper. The graphical name is such a visual inspiration, conjuring up myriads of pictogram ideas. Following first round concepts it was settled that we would progress an identity that remained inspired by their original logo incarnation.

A sense of journey and energy was instilled by animating the number two through colour and fluid forms. The theme continues across the corporate livery and marketing material informing a bold and lively suite.

www.bathtub2boardroom.com

Related Projects:
›› Brainwave charitable design
›› Holman’s corporate identity
›› Ardori branding & website design

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Corporate ID designed for Bathtub 2 Boardroom, a charity providing free office space and mentor support to young businesses.

Although the original logo expressed a sense of energy and 'the journey', it was awkward and lacked graphical refinement.

Initial Bathtub 2 Boardroom logo concepts.

The brand identity implemented across the corporate stationery.

The fluidity of the logo shapes expressed on the corporate letterhead.

An example of the new identity working across the charity marketing material.

The new brand identity informed the choice of fonts throughout marketing and internal communications.