Bathtub 2 Boardroom Brand Architecture
Avenue were approached by entrepreneurial business charity Bathtub 2 Boardroom. We were asked to look at their young but perhaps underdeveloped corporate identity.
There was a need to give it a more refined and professional graphical presence, while maintaining the sense of fun and energy that’s a common characteristic of the young companies B2B encourage.
The initial stages involved getting a lot of fun thoughts down on paper. The graphical name is such a visual inspiration, conjuring up myriads of pictogram ideas. Following first round concepts it was settled that we would progress an identity that remained inspired by their original logo incarnation.
A sense of journey and energy was instilled by animating the number two through colour and fluid forms. The theme continues across the corporate livery and marketing material informing a bold and lively suite.
www.bathtub2boardroom.com
Related Projects:
›› Brainwave charitable design
›› Holman’s corporate identity
›› Ardori branding & website design
Tweet
There was a need to give it a more refined and professional graphical presence, while maintaining the sense of fun and energy that’s a common characteristic of the young companies B2B encourage.
The initial stages involved getting a lot of fun thoughts down on paper. The graphical name is such a visual inspiration, conjuring up myriads of pictogram ideas. Following first round concepts it was settled that we would progress an identity that remained inspired by their original logo incarnation.
A sense of journey and energy was instilled by animating the number two through colour and fluid forms. The theme continues across the corporate livery and marketing material informing a bold and lively suite.
www.bathtub2boardroom.com
Related Projects:
›› Brainwave charitable design
›› Holman’s corporate identity
›› Ardori branding & website design
Tweet


01 / 07
Corporate ID designed for Bathtub 2 Boardroom, a charity providing free office space and mentor support to young businesses. 

02 / 07
Although the original logo expressed a sense of energy and 'the journey', it was awkward and lacked graphical refinement. 

03 / 07
Initial Bathtub 2 Boardroom logo concepts. 

04 / 07
The brand identity implemented across the corporate stationery. 

05 / 07
The fluidity of the logo shapes expressed on the corporate letterhead. 

06 / 07
An example of the new identity working across the charity marketing material. 

07 / 07
The new brand identity informed the choice of fonts throughout marketing and internal communications.