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Welcome aboard, new clients!

"New clients, welcome aboard!"
Avenue are pleased to welcome First Mile and Ipreo - February 2013

First Mile

First Mile are London's leading recycling company. They collect from 10,000 businesses in London, 24 hours a day, all year round. They make recycling for businesses easy, helping save money and reduce environmental impact. First Mile have approached Avenue to first assist with their food recycling initiative and client achievement certificates. Following that, we hope to build a successful working relationship together to produce great design for a great objective.



Ipreo is a global leader in providing market intelligence, data, and technology solutions to global capital markets, including sell-side banks, publicly traded companies, and buy-side institutions. Ipreo is a KKR portfolio company with more than 650 employees supporting clients in every major financial centre around the world. They drafted Avenue in to design product sheet templates and pull together presentation materials under a refined brand style.


Octavia Brand Toolkit

"Work in progress"
Octavia Group Brand Toolkit - January/February 2013

Octavia Brand Toolkit

Overarching brand The Octavia Group and its family of sub-brands; Octavia Housing, Living and Support require printed and digital collateral year-round. Whether it be for marketing or informative purposes, its important that Octavia present a unified front to their tenants and stakeholders alike.

As a regular creative supplier, Avenue were asked to elaborate on Octavia's brand guidelines and bring consistency to their visual output. The solution? A toolkit hosted online from which designers and Octavia staff can piece together on-brand publications. Work is underway on this sizeable task… In the meantime, check out some of our past Octavia creations:

›› Octavia Hill Centenary Campaign
›› Octavia Housing Annual Report Design

"Bookmark this baby!"
Avenue launch designer resource; Launch

This is your complete guide to international paper sizes, formats and standards – A paper sizes, B paper sizes, Envelopes and more. It's an open resource for designers and clients alike created to bring clarity and speed to a simple subject. We’re open to suggestions for further inclusions and resources. Please spread the word.


BluePrint Ceramics 2013

"It's what's on the surface that counts"
Avenue x BluePrint Ceramics 2013

BluePrint Ceramics 2013 Brochure Design

We are pleased to continue our relationship with specialist tile supplier BluePrint Ceramics into 2013. To kick things off we've updated BluePrint's product guide with thirty innovative new ranges. Available in print and digital formats, Avenue laid out forty pages showcasing BluePrint's 2013 collection.

›› View our updated BluePrint Ceramics project case study
›› Check out the 2013 brochure in full

Avenue Latest, Graphic Design News 2013

"2013 – it’s the year of the Snake"
AvenueLatest #5 - February 2013

Avenue Design Latest - & AvenueMelbourne

Its not as bad as it sounds! The snake's a symbol for steady progress and attention to detail. We hope you enjoyed the festive period and have had a great start to 2013 with resolutions intact! Here at Avenue we’ve had a steady start to the year – business is healthy and we remain obsessive over attention to detail in our design. So the year of the Snake feels pretty apt. That being said, in this edition of AvenueLatest we make two exciting announcements...

›› Read the AvenueLatest #5, February 2013 newsletter in full

Supported Business

"The Prince's Trust helps change young lives."
Avenue Design Ltd are supported by the Prince’s Trust - October 2012

Supported Business

Avenue are very proud to be a Prince’s Trust supported business. The Trust saw fit to support Avenue through investment and continuing mentor support. We are extremely appreciative of the help and guidance given to us by the Trust which continues to encourage and drive us on as individuals and as a business.

The Prince’s Trust needs to raise £50m this year to continue its work, helping 55,000 young people in the UK. To donate to this very worthy cause click here.

Avenue Latest, Graphic Design News

"Merry Christmas... Here's to a prosperous 2013!"
AvenueLatest #4 - December 2012

2012: A year in design... Merry Christmas from Avenue!

The festive season is upon us and the year is quickly being wrapped up (excuse the pun). We'd like to thank all of our clients, suppliers, friends and family for helping to make 2012 a memorable year at Avenue. And rather than shamelessly punting our work we've used newsletter #4 to serve up a selection of this years big stories and events but with a design twist. There's also a few random picks that tickled us.

›› Read the AvenueLatest #4, December 2012 newsletter in full

"AvenueLatest is back – and we’ve been busy..."
AvenueLatest #3 - October 2012

Octavia Group, Auto Velocita, Spear's Magazine & more...

Autumn is officially upon us. Since our last newsletter Avenue have been hard at work on some challenging creative projects in print and online. The summer of 2012 has been an exciting one, and with recent commissions for a distinctive new wine store in savvy Chiswick and our ongoing association with the Octavia Group - the winter looks set to be just as gratifying. See our favourites from the folio we’ve been squirreling away over the past two/three months.

›› Read the AvenueLatest #3, October 2012 newsletter in full

"Lets be Avenue! We're back in business..."
AvenueLatest #2 - July 2012

Kensington & Chelsea, Brands 2 Life, Spear's Magazine & more...

Following our studio break – a lively visit to Miami and New York, Avenue are back. And we have a whole host of brand spanking new creative projects to reveal. The site has been updated with a veritable smorgasbord of brand, print and digital work. For those in a hurry, we’ve cherry-picked the latest and greatest.

›› Read the AvenueLatest #2, July 2012 newsletter in full

"Welcome to the inaugural AvenueLatest."
AvenueLatest #1 - May 2012

Avenue Design's Latest Creative News

Avenue are an independent graphic design agency based in West London. We design and communicate effectively for brands large and small. This is where we’ll be introducing some of our latest branding, print and digital projects as well as keeping you up-to-date with the latest Avenue news.

›› Read AvenueLatest #1, May 2012 newsletter in full

Design Week features Your Credit Union

"Values of an ethical brand"
Your Credit Union branding, Design Week - June 2012

Your Credit Union Brand Identity

Your Credit Union Brand Identity.

Our branding work for YCU featured in Design Week's news in brief:

Avenue Design has created the brand for Your Credit Union Kensington and Chelsea, which has been designed to roll out over other boroughs. When this happens borough names will follow the words Your Credit Union. Avenue Design says it has created a look which reflects the values of an ethical brand, to differentiate Your Credit Union from highstreet ‘pay-day loan’ companies.

›› Design Week news in brief

Your Credit Union poster design.

Your Credit Union poster design.

The new Kensington and Chelsea Your Credit Union has begun to gain both local and national press:

›› The Telegraph
›› The Guardian
›› Financial Times
›› Kensington & Chelsea Chronicle

ITV's Mary Nightingale talks to the ABN

"Life in the World of News"
ABN (Askew Business Network) - May 2012

Life in the World of News

In the latest installment of ABN talks, Mary Nightingale, ITV News anchor, will be talking to the Askew Business Network about her life in the World of News. The stories and people who make the headlines. Avenue pitched in with a poster design to help publicise the event.

The ABN is a forum for businesses based in and around the Askew Road, W12, London. They organise regular networking events and publicise its members and their services to Askew Road residents.

›› Askew Business Network

Avenue Field Trip

"Avenue York!"
Avenue Studio Break - June 14th - 26th 2012

Avenue York!

From 14th - 26th June Avenue will be out of action for a summer break. We’re crossing the Atlantic on a "field trip", stopping off in Miami and New York. During this time we’ll have limited access to email and telephones. Please direct all enquiries to - we’ll be in touch as soon as possible on our return.

Happy holidays!

Black Dollar Bills on Soundcloud

"House of Love"
Black Dollar Bills Single Launch - May 2012

Black Dollar Bills single launch promotional poster.

Black Dollar Bills single launch promotional poster.

In their words:

“Black Dollar Bills are a birmingham based 4 piece. Imagine Black Rebel Motorcycle Club hooking up with The Dead Weather whilst having a scrap with The Vines and your on the right track! They will draw you in and throw you back out the other side with a hangover! Fast paced, strong riffs and in your face rock and roll.”

Avenue were asked to design the packaging, merchandise and promotional material to accompany the release of the Black Dollar Bills’ forth-coming ‘House of Love’ single. A launch night for the new single will take place at the Rainbow in Birmingham’s Digbeth on Friday May 4th. For more information visit Black Dollar Bills on Facebook.

House of Love single design.

House of Love single design.

House of Love single design.

Badges were created in addition to T-shirts, stickers etc.

Badges were created in addition to T-shirts, stickers etc. Avenue also assisted the band with their MySpace page.

Identity Designed

"BluePrint Ceramics Showcase"
Identity Designed - February 2012

BluePrint Ceramics

The Client
BluePrint Ceramics are specialist suppliers of high quality innovative tiles to both the commercial and domestic markets.
Their extensive project portfolio encompasses the leisure, retail and industrial sectors, in addition to high-end residential markets, throughout the UK and overseas. For more info on BluePrint visit Their new site (designed by Avenue) will go live soon.

This project came about as a result of an introduction through a mutual contact, and (in a fairly speedy turnaround) was completed in approximately six weeks. Initially BluePrint brought Avenue on board to design their 2012 brochure. After some careful analysis, it was decided that a wider rebrand was required to bring BluePrint’s public face in line with the quality of products and service they offer.

The Logo
We advised BluePrint that the existing logo was a little over-complicated, awkward and not particularly versatile. Understandably, there was a desire to maintain some of the existing identity, in particular the colour and an upmarket quality.

We set about stripping the logo back to its core elements. It was also decided at this point that the ‘BC’ icon should be able to stand alone as well as alongside BluePrint’s (now custom) logotype. The resulting logo is decidedly slicker, more easily applied and certainly meets the client’s aspirations of a classy, luxury image.

The Brochure / Expansion of the brand
Throughout the process our contacts at BluePrint were excellent in communicating their feedback and supplying us with the content and reference materials we needed. The brochure, or product guide, required a mass of information on BluePrint’s ranges to be laid out in an easily digestible and negotiable manner.

We began by choosing fonts to compliment the logo. A classic headline (Bodoni SvtyTwo OS ITC TT) and a more modern, legible typeface (Anivers) combine well to extend the traditional/ contemporary BluePrint theming. Natural stone colours were utilised as background with white backed tables atop holding technical information on tile ranges. A toolkit was soon formed to provide consistency and render the navigation of the stock-lists intuitive.

The Website
Our next task was to lead the developing brand (created by the brochure and logo) into a new BluePrint website. As with the brochure before it, the website required a sizable amount of information to be broken down into a suitable format for potential customers. The trick was in the placement of the buttons and the design of a user interface for the site’s new ‘Product Selector’. Lifting fonts, colours, brand furniture and background patterns from the brochure made styling the site easy.


Stationery & Email Newsletter
Finally, and in a somewhat backward order, we designed BluePrint’s business stationery. Letterheads, compliments slips and business cards preceded an email newsletter that publicised the release of the company’s 2012 brochure.

›› Identity Designed

2012 is here!

"2012 - London's Olympic Year"
Avenue wish a happy and prosperous new year to all of our friends

Good design is a lot like clear thinking made visual

We kick off the new year with a quote from the king of information design, Edward Tufte. Tufte's design philosophy is a firm favourite at Avenue, and informs our every project.

›› Edward Tufte

Christmas Graphics, Avenue London

"Christmas Presence"
ABN (Askew Business Network) - November 2011

Your Christmas presence is requested

Yes, its that time of year again - christmas graphics a plenty! Avenue have designed the Christmas promo for the ABN’s (Askew Business Network) latest meet-up and final gathering before Christmas.

The ABN is a forum for businesses based in and around the Askew Road, W12, London. They organise regular networking events and publicise its members and their services to Askew Road residents.

Christmas poster design by Avenue

›› Askew Business Network

Estates Gazette

"Property Branding"
Estates Gazette - November 2011

‘Branding’ is a term habitually mooted by today’s property marketeer. Everybody wants one. But how do you create a brand that works hard for your company or project?

In my opinion, a strong brand should have a clear agenda accompanied by a well-founded design identity. Assuming you’ve cracked the first bit (and that’s not easy) - ethos and ambition in place, lets concentrate on the design and how to get the best from your designers.

›› First things first: meet with the designers themselves. Speak to the creative staff who will be developing your design. The fewer middle men the better. An open line of communication means no ‘Chinese whispers’ and a true understanding of your values. Get on the same level.

›› Have a clear and coherent idea of your demographic. Who are your target audience? What do they think now and what would you like them to think after coming into contact with your brand?

›› A good design agency will do their research, examine your ideas and come to a conclusion about the design you need. They’ll interpret your values and pay fervent attention to detail to ensure your brand is implemented impeccably across the appropriate media.

Using just one firm for your design helps to maintain a consistent message. This is how we do things at Avenue. We can take your project from 3D visualisation through a multitude of on and off-line marketing collateral.

Of course, the property or development itself will always be central to the project, but a unique voice and positioning can play a huge part in the success of your project.

Andrew Vickers is Creative Director at Avenue Design Ltd.

›› Estates Gazette

Escape the City

"Two former colleagues launch impassioned design studio"
Escape the City - September 2011

Andrew Vickers and Paul Roughan escaped a large 'Design Week Top 50' agency to form a youthful yet experienced design studio of their own, Avenue Design. Knowledge gained working with some of Europe's largest companies gives Avenue the platform to showcase their passion for design and give their new clients the fervency and attention to detail they deserve. No middle men.

How can you help Escape the City members?
I'd like to think that Avenue are an excellent choice of design agency for new businesses. Having done it ourselves, we understand the passion and vision it takes. We can articulate your business through design. A new business deserves a solid brand.Branding is a very powerful business tool. In the modern world, the reputation of a business is essential to its success. Branding is the public representation of a business‘ values and and what it offers to its customers. A strong, credible brand uses its ‘personality’ to speak to its audience with a unique proposition that stands out from the crowd in an increasingly competitive marketplace. Avenue can handle a brand’s entire visual presentation. From the foundations of corporate identity and brand guidelines, through implementation across a myriad of literature, printed and online.

What are you currently doing with your life?
Over the last few months Paul and I have been in full start-up mode. We've been researching, writing a business plan, designing our new website. We've been deciding what it is that Avenue stands for and discussing our ambitions for the future. Having picked up some new clients along the way, our day-to-day lives have been hectic. A schedule packed with thoughtful, effective design and publicity for our new venture has meant life is anything but dull - a world away from our previous comfortable employment. Avenue is a truly multidisciplinary studio. We create branding, corporate identity, editorial, brochures, packaging, typography, website design and digital media.

What was your moment of truth?
Personally, I have always wanted to start my own business, and a design agency in particular, since university. I knew that I needed to get a few years experience under my belt first, so I worked for a small agency in my hometown, Birmingham. Then I made the move to London and joined a much larger company. Along the way I observed many positive aspects of each of these companies, but also saw a lot of things I believed could have been done better. Following my resignation I got together with Paul and we made the decision to start something together. Lets be Avenue...

How did you plan for it?
We have a business plan in place which is a great help and a measure of our success. So far we have surpassed our own expectations. Avenue is funded, in part, through savings. We've been lucky enough to gain design work straight away from existing contacts which has help us tremendously financially. We're also in the process of seeking a loan from the Princes Trust as well as the business advice that goes with it.

What have been the best and worst things about making this happen?
The only negative I can think of is the worry. Without the safety net provided by employers, and the realisation that it is down to you and your initiative alone is quite daunting. But this is immensely exhilarating at the same time. On the positive side, it has to be the learning curve. Learning something new and significant every day is a real boost, and squashes any worries you may have about whether you're doing the right thing.

What was the best advice you have received?
Get it right now (in the beginning). Don't rush the setting up. Have a solid idea of who or what it is you want to be, and plan accordingly. I wish I'd known more about the technical and administrative side of business, but I think its more important to have passion and drive. You can learn those things.

What resources or information have you found really helpful?
Design - a book called 'Studio Culture' by Adrian Shaugnessey, and 'How to be a designer without losing your soul' amongst many others. Blogs like Business - the usual, Business Link, Princes Trust and Crunch (accountancy software).

›› Escape the City

Creative Match

"Collaboration between a new youthful west London design agency and a charity fund raising event."
Creative Match - June 2011

Spurred on by a desire to create quality, meaningful design, Paul Roughan and Andrew Vickers established Avenue Design Ltd in early 2011. Having previously spent the last 3 years working together at a ‘Design Week Top 100’ design agency, the budding young entrepreneurs believed they saw a place in the market for a flexible studio that could offer quality design at more competitive prices. The way the economic climate has been over the last few years has seen many companies' budgets squeezed, especially on the design and promotional front. Companies seem to be turning or will turn to smaller studios, like Avenue, for better value and a more personal approach.

The charitable sector is an area that seems to have been particularly affected, that is why Avenue are very proud of one of their most recent projects. Having been approached by the children’s charity Brainwave to create the branding for their new fund raising event ‘Walk for Kids’, Avenue relished the opportunity to give something back to the community. The brief was simple, to give the event a fun and approachable public face, something that they believe has been achieved through their work.

The event which takes place on the 21st June will see those taking part delve into London’s eventful past as they search for the answers to fascinating clues along the 5k route. All the money raised from entry fees and sponsorship will allow Brainwave to continue their important work. Since 1982 they’ve been providing individual home based therapies and exercise for children with disabilities to help them reach their full potential. A service that is very much needed, as on average 27,000 children are born in the UK with some form of disability.

Avenue will be there on the day doing their extra bit for the charity, and they urge all those who also wish to take part to go to the website for further details.

›› Creative Match
›› Brainwave Walk for Kids case study