M.C. Developments are a privately owned developer who specialise in creating new energy efficient homes with character.

Avenue were drafted in to help M.C. Developments with their corporate identity and website design. With a specific request to incorporate a Cedar of Lebanon tree (symbolic to one M.C.’s first and most successful developments), Avenue’s task was to instill an elegant and stylish feel to the developer’s branding.

Having decided on a logotype and luxurious maroon brand colour, the online challenge was to showcase M.C.’s profile via user-friendly navigation and unobtrusive graphics. We introduced a hierarchy of tasteful typography and subtle grey tones to simply exhibit the company’s portfolio, background information and contact details.

www.mcdevelopments.co.uk

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