Powell Security Supplies branding


Powell are a wholesale suppliers based in the West Midlands. Avenue were approached to design and develop a set of brand guidelines and a strategy to compete with local market leaders.

We started with a simplistic yet visually impacting logo that takes its cues from warning signs. The bold yellow colour scheme contrasts with an industrial grey, forming authoritative, reputable characteristics.

The identity was rolled out across uniforms, vehicles, business stationery and signage to present a unified, trustworthy front that competes with well known local and national security suppliers.

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Powell Security Supplies new corporate ID and colour scheme.Powell Security Supplies new corporate ID and colour scheme.
01 / 05
Powell Security Supplies new corporate ID and colour scheme.
Implementing the brand through the creation of business cards.Implementing the brand through the creation of business cards.
02 / 05
Implementing the brand through the creation of business cards.
Brand guidelines outlining typographical rules for the new style.Brand guidelines outlining typographical rules for the new style.
03 / 05
Brand guidelines outlining typographical rules for the new style.
Staff uniform design.Staff uniform design.
04 / 05
Staff uniform design.
The Powell brand as featured on the company’s fleet of vehicles.The Powell brand as featured on the company’s fleet of vehicles.
05 / 05
The Powell brand as featured on the company’s fleet of vehicles.